Shopper Marketing Effie Awards

Overview

Effie Awards recognizes marketing effectiveness, with Shopper Marketing Effie honoring work that drives shopper behavior and business results. It is run by Effie Worldwide, a well-known industry awards organization used by brands, agencies, and retailers to benchmark effectiveness and strengthen credibility with clients and peers. Companies pursue it for recognition of measurable impact, and the program’s credibility comes from strict eligibility windows, U.S.-specific proof of results, and judging focused on effectiveness rather than just creativity.

Eligibility Requirements

• Marketing activity must have run in the United States between June 1, 2024 and September 30, 2025
• Results must be isolated to the United States and tied directly to the entered work
• Any discipline or combination of mediums may be submitted, including full campaigns or specific activities within a campaign