Qualtrics XM Institute Awards

Overview

Qualtrics XM Institute Awards recognize organizations that deliver standout customer, employee, or brand experiences using experience management (XM) best practices and measurable results. The program is run by Qualtrics’ XM Institute, which gives it strong category-specific credibility as a vendor-backed but widely referenced benchmark in the experience management space. Companies pursue it for recognition, thought leadership, and marketing validation; a win or finalist placement signals practical XM maturity and often comes with case-study visibility.

Eligibility Requirements

• Open to organizations using experience management (XM) practices
• Applicant organization must be able to share results, outcomes, or examples of XM impact
• Must meet any category-specific submission requirements published by Qualtrics