Product of the Year USA

Overview

Product of the Year USA recognizes consumer products for innovation in design, function, packaging, ingredients, or marketing, with winners chosen through a large national consumer survey conducted by Kantar. It is run by Product of the Year USA, part of a global awards program operating in more than 40 countries, and companies pursue it for the consumer-trust signal plus sales, distribution, and awareness lift it can create. Credibility signals include the 40,000-consumer survey, independent research agency involvement, and the program’s long international track record.

Eligibility Requirements

• Products must be first offered for sale and sold in the USA after January 1, 2024
• Products should demonstrate innovation in design, function, packaging, ingredients, or marketing
• Completed application and support materials, including product samples, must be submitted by the deadline