Path to Purchase Institute (P2PI) Awards

Overview

Path to Purchase Institute’s Awards program recognizes standout work across retail media and shopper marketing, including the Retail Media Awards and other P2PI honors. It is run by the Path to Purchase Institute, a well-known trade organization serving commerce, retail media, and shopper-marketing professionals. Companies pursue it to gain industry recognition, benchmark their work against peers, and build credibility through a respected trade-publication-backed awards platform.

Eligibility Requirements

• Open to colleagues or peers nominated for P2PI's 2026 Retail Media Awards
• Focuses on commerce marketers and retail-media-related achievements