Global Effie Awards

Overview

Effie Worldwide’s Global Effie Awards recognize marketing effectiveness — campaigns and efforts that prove measurable results, not just creative execution. The program is run by Effie Worldwide, a leading global trade organization focused on marketing effectiveness, and is widely pursued because wins signal strong strategy, rigorous results, and industry credibility. Judging emphasizes the relationship between objectives, strategy, and outcomes, making it a respected benchmark for marketers and agencies worldwide.

Eligibility Requirements

• Open to marketing efforts/cases that meet the specific entry rules of the relevant Effie program and ran within that program’s eligibility period
• Entries must demonstrate effectiveness with documented results and supporting evidence