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D&AD Awards

D&AD

Published by D&AD

Prestige 85/100

Deadline

Wed Mar 26, 2026

Applications closed

Fee

Varies by entry tier and category

Time to Apply

2–4 hrs

Winners

May 2026 (shortlist); September 2026 (awards ceremony)

Overview

The D&AD Awards are run by D&AD, the UK-based non-profit known for recognizing outstanding creativity in advertising, design, craft, and related disciplines. Companies and agencies enter to gain industry prestige, benchmark creative quality, and compete for globally respected Pencils and Shortlists that are widely used as credibility signals in pitches and recruitment. The awards are highly credible because they are judged by top creative leaders and have clearly published eligibility rules, deadlines, and awards ceremonies.

Eligibility Requirements

  • Work must have been commercially released or made publicly available between 1 January 2025 and 15 April 2026 for most categories
  • Entries must meet the category-specific rules and the relevant payment/submission deadline
  • Some categories have different qualifying windows, such as Digital Experience Design / Product Evolution and Impact
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