Adweek Media Plan of the Year

Overview

ADWEEK Media Plan of the Year recognizes the most dynamic media plans and executions from around the world, with entries judged on creativity and efficacy against client objectives. It is run by ADWEEK and is widely used by agencies, media-buying shops, and in-house teams to gain industry visibility and third-party validation. Credibility signals include an external jury panel, 28 categories, and published shortlist/winner timing.

Eligibility Requirements

• Any domestic or foreign advertising agency, media-buying service, or in-house advertising/media department may enter
• Entries must be created for a paying client except pro bono work for charities and non-profit organizations
• The majority of the campaign must have taken place between January 1, 2024 and June 1, 2025
• Entries require client and/or rights-holder permission
• Separate entry form and fee required for each category