ADDY Awards (American Advertising Awards)

Overview

The American Advertising Awards (ADDY Awards) recognize excellence in advertising and creative work across professional and collegiate levels, with entries judged first locally, then at district, then nationally. They are run by the American Advertising Federation (AAF), a major U.S. industry trade association, which gives the program strong category rules, a standardized judging process, and broad national reach. Companies and agencies pursue ADDYs for peer-recognized creative credibility, portfolio value, and the chance to advance to the national gala stage.

Eligibility Requirements

• Work must first appear in the media between January 1 and December 31, 2025
• Entries must be produced through the normal course of business; some categories have special exceptions
• Applicants must submit through the local AAF chapter entry portal for the 2025-2026 competition cycle